ASOS: Leveraging Network Effects in High Street Fashion

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ASOS closely follows pop culture through social media and is obsessed with understanding their customers’ hobbies, Facebook “likes,” and daydreams. By tapping into their consumers’ digital world, they create value by quickly producing fashion that fits into both their everyday and aspirational lives.

Airbnb: how a simple online matching service trumps value of hotel giant, Marriott

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How does a simple online matching service become valued higher than hotel giant Marriott, a long-established hotel giant that owns over 4,000 physical properties, in just under 8 years? The secret is in its disruptive genius business model – designed so that Airbnb can make money by merely facilitating transactions, no risks and no costs associated with owning actual properties.

Ryanair: The lowest cost airline in Europe.

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Launched 30 years ago, the Irish low-cost carrier Ryanair disrupted the European airline industry and started the low-cost revolution in Europe. Ryanair is now Europe’s largest airline with more than 90 million passengers per year and shows record profits of […]