What’s the Beef? Chipotle proudly boasts a unique customer promise: locally sourced, non-GMO, antibiotic-free ingredients wherever possible to fuel a radically simple, affordable menu. This claim’s emotional resonance and the carefully choreographed supply chain which make it possible have […]
Digitalization has led to the availability of extraordinary amounts of data but how should companies, like Wendy’s, be utilizing this data to strengthen its customer promise?
Shake Shack is implementing digital technology throughout the supply chain to aid its rapid expansion. What will happen to the long lines in store and the quality of burgers?
How will the sudden rise in third-party on-demand delivery services change the way we order Chipotle?
With animal agriculture increasingly recognised as the largest contributor to greenhouse gas emissions, will McDonald's make meaningful changes to its supply chain and business model?
When it comes to food, customers want more customization and more variety and we want it faster than ever before. Faced with declining sales and industry headwinds, can McDonalds use data and digital innovation to drive customer value?
McDonald's is running to grab the last wagon of the digital train and is focusing on innovation in and out of store. The aim is to revamp the stagnant brand and, thus, to increase the number of customers visiting an the average customer spending.
Shake Shake, I urge you to write the next great chapter of the hamburger.
McDonald's is undoubtedly amongst the most well-known brands across the world, but it has an uncertain future ahead given it's complex position with respect to climate change – Causing it and trying to mitigate its impact at the same time.
Growing cows for meat consumption is inefficient and environmentally costly, but people still need their burgers. Ladies and Gentlemen…The Impossible Burger