Can Macy’s Stay Competitive?

Macy’s is a retailer operating under three brands (Macy’s, Bloomingdale’s, and Bluemercury) that sells merchandise including apparel, accessories, cosmetics, furnishings, and other consumer goods. Founded in 1858, Macy’s pioneered many marketing practices such as a one-price system for all customers […]

DIGITALIZATION RADICALLY CHANGES THE MUSIC INDUSTRY

Posted on

Digitalization has brought radical changes to the music industry. At a supply chain management standpoint, digitalization removed raw materials, such as CDs and LPs, and transformed traditional distribution channels to online thus making substantial cost savings. It also increased the […]