Everything is Awesome: Product Innovation at LEGO

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LEGO has been highly successful in translating user generated ideas into commercial product lines using its LEGO Ideas platform. How should the company approach the current and future challenges of keeping its external innovators engaged and continue the product innovation momentum?

Great Scott! What’s next for open innovation at LEGO?

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LEGO has been using open innovation for the past 10 years to bring new playsets to market. As they strive to stay relevant while the line between toys and consumer electronics starts to blur, how will they revamp their strategy and consequently product development process to accommodate?