The TOM Challenge: TOM Winners and Losers Assignment

December 09, 2015

Read The Full Prompt

The basic thesis of the TOM course is that company performance is driven by the alignment between the company’s business model and operating model. As defined in the “Introduction to the RC TOM Course” note, a business model is defined as how the firm creates and captures value, and an operating model refers to the processes that transform a firm’s assets (e.g., capital, labor, intellectual property, equipment, etc.) into valuable actions.

Please identify one organization in the global economy that you think is highly effective (or one that is highly ineffective) at driving alignment between its operating and business models

  1. Did you choose the company as an example of effectiveness or ineffectiveness? Why?
  2. Describe the company’s business and operating models. What is interesting about them?
  3. Do the models align and support each other?  How?  What specific features of the operating model are designed to create and sustain competitive advantage?  What features of the business model leverage unique capabilities of its operating model?  What are the implications for performance?

Responses (930)

Harvest Power
Last modified on December 9, 2015 at 4:08 pm
Farm to fork to fuel to farm: putting organic waste resources to work
Rent the Runway
Posted on November 27, 2015 at 3:55 pm
Rent the Runway expands your closet, one rental at a time
Spirit Airlines: It’s a love/hate relationship…
Last modified on November 27, 2015 at 2:30 am
Spirit Airlines operates on a paradoxical paradigm. Despite high levels of customer dissatisfaction, it is the fastest growing and most profitable US airline. How is the "most hated airline in the world" able to pull this off?
Panera: Winners in Fast Casual
Last modified on December 6, 2015 at 10:20 pm
In an industry where good food is just the cost of doing business, Panera differentiates itself based on customer service and the eating experience.
Chipotle Nation
Last modified on December 13, 2015 at 11:10 am
The genius of Steve Ells and Chipotle is contained within a simple mission of "Food with Integrity" and experienced every day by 750,000 hungry diners. The restaurant's meteoric rise begs the question- what really lies underneath that golden foil?
Barrick Gold Corporation
Last modified on December 4, 2015 at 7:36 pm
Barrick Gold Corporation is the largest gold producer in the world. Its stock price has suffered from gold price slump and high debt on its balance sheet. Is it an effective company or not?
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