Digitization Challenge

November 18, 2016

Read The Full Prompt

Choose a company that provides an interesting example of how digital transformation has created opportunities or challenges for business and operating models. A business model defines how a business differentiates itself by creating and capturing value. An operating model defines how that business delivers on that promise. Describe how the organization is using digital technology to develop its business model and operating model, and describe and justify what additional steps you think the organization should consider implementing. Your example can describe a positive (e.g., a success story or best practice) or negative experience (e.g., a business failure).

Note: The post for this assignment should be 600–800 words, and must conclude with a word count such as “(778 words).” Posts should not exceed 800 words.

Responses (926)

Uber’s Bet on Self-Driving Car
Peter Chen
Last modified on November 20, 2016 at 11:14 pm
Uber, the tech firm that invented the popular ride-sharing service and disrupted the way the world moves, is now facing its biggest challenge since its inception: the revolution around self-driving car. Ever since the first car was invented 130 years [...]
Omada Health: A Leader in the Digital Health Revolution
Last modified on November 18, 2016 at 6:19 pm
Introduction Nearly everyone has interfaced with the healthcare system. Though our normal lives are punctuated by periodic clinic visits, our fundamental health needs do not vanish between appointments. This is especially true for individuals with illnesses that require behavioral modification [...]
At Nordstrom Lines Just Aren’t Cool Anymore
Last modified on November 18, 2016 at 6:55 pm
Nordstrom has seen substantial benefits from implementing mobile point of sale devices. The question remains whether they will continue to rely on technological innovation to drive future performance.
Behind Moneyball 2.0 Stands STATS
Last modified on November 18, 2016 at 6:33 pm
A five-time NBA Most Valuable Player and a twelve-time All-star, Bill Russell once said, “the only important statistic is the final score.” But is it really? New digital platforms and technologies have transformed the business of sports to be ever [...]
What is the way forward for Coursera?
Posted on November 18, 2016 at 6:02 pm
Massive Open Online Courses (MOOCs) have revolutionized the delivery of higher education courses around the world. A leading provider of MOOCs is Coursera, which was launched in 2011, and today has 147 partners across 29 countries offering 1,888 courses in [...]
BMW – Drive now, analyze later?
Posted on November 18, 2016 at 7:16 pm
Car sharing is disrupting the automotive industry. BMW has established car sharing company DriveNow in 2011 which quickly gained substantial market share in Europe and is expanding to the US now. Should BMW be more active in its digitization efforts [...]
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